INFLUENSER™ Expands Capabilities and Announces New Business Partner
— Amanda Taylor named Director of Influencer Marketing overseeing the company’s growing digital practice and providing strategic counsel to clients —
LOS ANGELES, CA – March 23, 2021 – (LATINX NEWSWIRE) - INFLUENSER, a digital trade news hub and online community that covers the Latinx influencer and marketing industries, today announced the expansion of their services.
Building upon its expertise in the Latinx influencer space, the company’s focus will be to drive measurable business results for their clients and deliver best-in-class social media campaigns and influencer marketing strategies for brands interested in reaching Latinx and U.S. Hispanics.
The digital practice will be headed by INFLUENSER’s founder, Katherine Johnson-Gunn and new business partner, Amanda Taylor, who will serve in the role of Director of Influencer Marketing and Brand Partnerships. Throughout her 12 years of industry experience, Taylor has led social media and influencer marketing campaigns in the US and Latin America, spanning a wide array of verticals including telecom, QSR, retail, beauty, tech, sports, youth, and entertainment. Most recently, she spearheaded an award-winning multicultural influencer program with NASCAR, breaking down cultural barriers and introducing new fans to the sport through creative content integrations.
“Amanda is integral to INFLUENSER's strategic goals to build our digital capabilities,” said INFLUENSER Founder & CEO, Katherine Johnson Gunn. “Her passion for influencer marketing and effectively telling a client’s story is evident in the results she continually delivers. By partnering with Taylor, INFLUENSER is able to expand our services to more fully meet our clients' communications needs.”
INFLUENSER aims to deliver impactful influencer marketing strategy for brands who want to connect with the U.S. Hispanic/Latinx community with results that are driven by insights and fueled by cultural nuances. INFLUENSER’s outstanding relationships with Latinx and Multicultural influencers in all areas of lifestyle, entertainment, food, business, sports, and popular culture, ensures brands deliver authentic messaging and receive measurable results. The company will provide clients with strategy and planning, influencer selection, creative development, contract negotiation, and campaign analytics. In addition to influencer marketing, INFLUENSER provides clients with content marketing, PR consulting, and event production services with their in-house experiential team that has over 17 years of experience in producing intimate and large-scale IRL and virtual events.
Founded in 2019 by Latina entrepreneur Katherine Johnson Gunn, INFLUENSER is a digital trade news platform, online community and pop-up event series that covers and highlights U.S. Hispanic, Latinx and multicultural founders, creators, innovators and influencers who embody the entrepreneurial spirit. In addition to profiling these remarkable Latinos in the social media, marketing, and entertainment, INFLUENSER inspires and empowers Latinx and U.S. Hispanics to achieve their dreams, find community and take charge of their careers. INFLUENSER’s audience encompasses all ages with an emphasis on the modern, career driven Latinx millennial. The brand’s name “INFLUENSER” defines what is at the very core of the brand: Being someone who is influential and of Hispanic descent. The word “Ser” in Spanish means, “To be”, and INFLUENSER believes that as Latinos, “I am, you are and we are” influencers that have the power to influence business, politics, art, retail transactions, marketing trends, and ignite people to action. For more information, please visit www.Influenser.com.
About INFLUENSER Founder Katherine Johnson Gunn
Katherine is a Hispanic industry pioneer, entrepreneur, and award-winning Public relations professional with over 17 years of experience in PR, marketing, digital strategy, influencer management, event production, and programming. As co-founder and partner of Hispanicize Media Group, Katherine, a bilingual, Peruvian-American Latina, was instrumental in shaping the company it’s become today. As former Managing Director of Hispanicize Event, Johnson-Gunn boosted attendance and sponsorship revenue by 53% and developed experiential concepts for Fortune 500 brands such as Prudential, Target, Toyota, Walmart, and Wells Fargo. During Johnson-Gunn’s tenure, she booked over hundreds of speakers and worked with A-list talent on performances, panels, and brand collaborations, such as Juanes, Rosario Dawson, Carlos Vives, Luis Fonsi, and Olga Tañón. She executive produced award shows and keynotes, while always championing up-and-coming artists, creators, influencers, and entrepreneurs. In addition to founding and managing Hispanicize Event from the inaugural 2010 conference until the company was acquired by John Leguizamo’s NGL Collective in 2019, she also co-founded several startups including Dime Media, Hispanic Kitchen, Hispanic PR Blog and is currently a co-owner of Latinx Newswire.