PRODU FastFWD: Brands Connected to Emotions on the 2020 Tokyo Olympics

MIAMI, FL — August 26, 2021 — (LATINX NEWSWIRE) — In this new edition of the PRODU FastFWD monthly report, experts of the advertising industry highlight key insights from the recent Tokyo 2020 Olympic Games. To begin, the world sport event allowed brands to be side-by-side the teams and the audience, overcoming the various limitations of Covid-19.

Another important result from the games is a growth between 40% and 60% of advertising on social networks.

The results of the campaigns and participation of the industry and the media in this sporting event are analyzed by Jorge Varela, CEO, and founder of Humo Rojo; Lucas Bargen, Creative General Director of 121 LATAM; Ana Jiménez, Managing Director of DynAdmic México; Rafael Pera, Marketing Manager at Tesalia CBC, and Jorge Campins, DGC BBDO Argentina, in this month edition of PRODU FastFWD.

View report here

About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.