PRODU FastFWD: Brands Connected to Emotions on the 2020 Tokyo Olympics

MIAMI, FL — August 26, 2021 — (NOTICIAS NEWSWIRE) — In this new edition of the PRODU FastFWD monthly report, experts of the advertising industry highlight key insights from the recent Tokyo 2020 Olympic Games. To begin, the world sport event allowed brands to be side-by-side the teams and the audience, overcoming the various limitations of Covid-19.

Another important result from the games is a growth between 40% and 60% of advertising on social networks.

The results of the campaigns and participation of the industry and the media in this sporting event are analyzed by Jorge Varela, CEO, and founder of Humo Rojo; Lucas Bargen, Creative General Director of 121 LATAM; Ana Jiménez, Managing Director of DynAdmic México; Rafael Pera, Marketing Manager at Tesalia CBC, and Jorge Campins, DGC BBDO Argentina, in this month edition of PRODU FastFWD.

View report here

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