Disclosure: This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.
Pass the Purple Purse for Domestic Abuse Awareness
October is Domestic Violence Awareness Month. The statistics of abuse are mind blowing. Have you ever heard of the Purple Purse and it’s significance with Domestic Violence Awareness Month? The Allstate Foundation is in it’s third year of “Passing the Purple Purse.” Each time the purse is “passed” via in person or virtually, The Allstate Foundation will donate $5 to YWCA. Allstate will give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse. How awesome is that! I’m so very excited to be a part of this amazing campaign. The donations will help select local YWCAs to support victims of domestic violence and to strengthen financial empowerment programs. In 2012 Rosario Dawson joined the campaign as the spokesperson, this year she returns as the national spokesperson for the Pass the Purple Purse campaign.
Do you know someone that is in an abusive relationship? Give them the number to the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224 for safety planning, assistance and resources.
As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.
Here’s a few facts
- Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
- Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.
- A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
- Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
- For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
- 1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S. Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness.
Visit Facebook or PurplePurse.com for more information.
READY TO HELP MAKE A DIFFERENCE?! IT’S TIME TO PASS THE PURSE!!
If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by sharing a virtual purple purse.
Why a Purple Purse?
The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the national color of domestic violence awareness. Purple Purse, now in its third year, helps people carry on conversations and pass along information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
